What Is Link Building?
Link Building is the process of creating inbound links to a website.
Getting quality links is the most important aspect of Search Engine
Optimization and it helps to improve the site rank in the search engine.
What are the Inbound Links?
Inbound links are also known as incoming links, in links, and inward links, are the incoming links to a website or webpage.
Acquiring traffic from quality links with relevant sites for long
duration makes the website popular and makes conversions to your site.
You can get one way links through social networking, bookmarking,
articles, directories, blog commenting, forums, groups and press
releases through which you can promote your site to search engines.
Best Link Building Strategies:
Article Submission: Write an article to fit in your niche blog and
submit it to several article directories and web2.0sites. Good articles
leads to more links as it might be published as well by other bloggers
and linked to you.
Directory Submission: Submit your site to various directories with good
page rank and relevant category leads to hundreds of back links,
proportional to time one willing to invest. Alternative option is to
hire someone to do it. You have a web directory list for submission.
Social Networking: Create a good profile in various social networking
sites add you to relevant categories and create groups. Social
networking is easy and very fast way to promote your site to millions of
people and get conversions. You can promote your website, articles,
documents, blogs etc.
Social Bookmarking: submit you website, articles in web2.0, blogs to
bookmarking sites. You can put the anchor link in the title to get the
back link.
Forum Posting: Participate in various free forums with relevant
category exchange your views. Setup your signature with every post you
participate. Forum may require active participation for some number of
posts to acquire your signature. In some forums you can put URL in your
profile which is also visible without login.
Press Release: Write a press release and submit to press release sites.
You can use your full URL or link with your anchored text within your
press release.
RSS and Blog Commenting: Start your blog in using different blog hosting
sites and create RSS feed; write relevant comments on other blogs that
have content similar to your own. Try to create a link of friendship
with other bloggers. Don’t use keywords instead of names and try not to
spam blogs.
Document and video sharing: Create documents in .pdf, .doc, .ppt etc and
videos related to your website and share them in various document
sharing sites and video sharing sites. This is a good way to generate
traffic.
Presell Pages: A presell page is a page about your business, hosted on
somebody else's website. More often than not, you also get a link, but
that's not the main purpose of the presell page. Ideally, the presell
page should rank for the same phrases you are targeting for your site,
so that there are effectively 2 results for your business in the top 10
Google results.
Reciprocal Links Exchange:
Interchange links with similar sites: Link exchange or Reciprocal links
is the process where two website owners agree to show others link on
their website. It is the good way to get ranked in search engines.
The benefit of exchanging your website with websites of similar content
lead to gain high targeted readers and increases the link popularity of
website in search engines. On the other hand it distracts the potential
visitors away to other sites before they have fully explored the site
that the original link was on.
You can use deep link as link exchange so that you can drive traffic to your content pages not only to your main page.
Don’t does in link building
•Don’t leave irrelevant comments as replies to blog posts.
•Don’t have reciprocal links as a majority of back links.
•Don’t spam webmasters with email spamming links.
•Don’t use any automated tools or software for link building.
•Don’t get links from link farms.
So link building is essential to promote your site in accordance to
people and get ranked in search engine. A good mix of links is always
good, try not to buy too many “cheap & Cheerful” links as these will
not do your site much good in accordance to SEO.
About Author
seo,sem,freelancing,writing, music, internet research.