Social media is most effective when it comes to promoting your business.
It is a powerful medium where in you can gain credibility among your
customers and also build really strong relationships. Using social media
does not only mean that you need to update your blogs, read others’;
engage in forums or discussions or social networking sites just for the
sake of creating your presence. There is so much more behind the
effective and ethical usage of social media.
Social media ethics
You may wonder what ethics has got to do with social media. Just delve deep into this and you will find that there are so many issues to be considered while using social media as a business development tool.
Respect every social media tool
The title may seem weird at first, but I am sure that every one of you who reads the entire content will come to agree that this is an absolutely true and sane statement. Firstly you need to show some sort of respect to the latest tools that are emerging in the social media world. They may not seem so interesting or even appealing to you when you come across them first, but then they will definitely grow on you after some time. If it does not suit you, it is fine; you can switch on to something that is more comfortable for you. However, what is not very useful for you may serve to be the most useful tool for somebody else.
•So the first ethic that you need to practice is ‘Do not spread ill of any social media tool just because it does not suit you. Remember, you are not the only one in this social network and there are many others who will benefit greatly from what you did not like.’
Be passionate
Second thing which is equally important as the first one is being passionate on social media. Agreed, that you are using social media only to generate more traffic and subsequently your business, but that does not mean you have to do it like a robot. When I say robot, I am referring to the routines that we fix up to use social media – like 3 blog posts a week, n number of posts on social networks/ pages or tweets etc.
There is no hard and fast rule that one has to make use of all the available social media tools to bring their business to the peak. No! Take the route that interests you and also the one that you are most comfortable at. Try doing these with a lot of passion and interest and you will see great results. You need not be always harping on about your products all over your blogs, Facebook fan pages or tweets. When your users see this, they will not be too happy about it as you will eventually end up spamming their accounts.
Involve in discussions with your customers regarding topics other than business like talk about their interests, visit their blogs, help them with issues other than your business etc. This will make them reach out to you in a more effective way and vice versa also.
•Second on the list is being really passionate about social media. Love it and it will make your customers love your business!
Go wild
Next in line is letting oneself loose and free. Yes! Innovation and creativity are great driving forces when it comes to efficient usage of social media. You have all the tools out there for you, what you need to do is think of a different strategy. By means of exploring(which involves a lot of work on the part of your grey cells), you need to come up with interesting games, polls, surveys, quizzes, info graphics, slideshows, videos etc. to attract customers. Make your profile stand out from the crowd as people always love to see a totally different side of a very common thing.
•Last on the list is being more innovative, creative and interactive. Go wild!
Social media ethics
You may wonder what ethics has got to do with social media. Just delve deep into this and you will find that there are so many issues to be considered while using social media as a business development tool.
Respect every social media tool
The title may seem weird at first, but I am sure that every one of you who reads the entire content will come to agree that this is an absolutely true and sane statement. Firstly you need to show some sort of respect to the latest tools that are emerging in the social media world. They may not seem so interesting or even appealing to you when you come across them first, but then they will definitely grow on you after some time. If it does not suit you, it is fine; you can switch on to something that is more comfortable for you. However, what is not very useful for you may serve to be the most useful tool for somebody else.
•So the first ethic that you need to practice is ‘Do not spread ill of any social media tool just because it does not suit you. Remember, you are not the only one in this social network and there are many others who will benefit greatly from what you did not like.’
Be passionate
Second thing which is equally important as the first one is being passionate on social media. Agreed, that you are using social media only to generate more traffic and subsequently your business, but that does not mean you have to do it like a robot. When I say robot, I am referring to the routines that we fix up to use social media – like 3 blog posts a week, n number of posts on social networks/ pages or tweets etc.
There is no hard and fast rule that one has to make use of all the available social media tools to bring their business to the peak. No! Take the route that interests you and also the one that you are most comfortable at. Try doing these with a lot of passion and interest and you will see great results. You need not be always harping on about your products all over your blogs, Facebook fan pages or tweets. When your users see this, they will not be too happy about it as you will eventually end up spamming their accounts.
Involve in discussions with your customers regarding topics other than business like talk about their interests, visit their blogs, help them with issues other than your business etc. This will make them reach out to you in a more effective way and vice versa also.
•Second on the list is being really passionate about social media. Love it and it will make your customers love your business!
Go wild
Next in line is letting oneself loose and free. Yes! Innovation and creativity are great driving forces when it comes to efficient usage of social media. You have all the tools out there for you, what you need to do is think of a different strategy. By means of exploring(which involves a lot of work on the part of your grey cells), you need to come up with interesting games, polls, surveys, quizzes, info graphics, slideshows, videos etc. to attract customers. Make your profile stand out from the crowd as people always love to see a totally different side of a very common thing.
•Last on the list is being more innovative, creative and interactive. Go wild!
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